Who you calling a jerk? What's the big deal? Why should I care? What can I do? All good questions.
To help, we've gathered some of the most common questions. We've also provided links to additional FAQs. If your question isn't answered, please contact us.
What is the "Be A Jerk" movement?
A: Be A Jerk is a hui of adults who realize that underage drinking is not just a youth problem, but one the whole community needs to address together. We're parents, relatives, friends, business people, bartenders and more - all working together to prevent underage drinking and make our community safer.
How is Be A Jerk different from other underage drinking campaigns?
A: Instead of trying to change the behavior of individual young people, Be A Jerk focuses on changing the environment around youth by reducing their access to alcohol, decreasing their exposure to alcohol marketing and changing how we all think about underage drinking.
Why is changing the environment around young people important?
A: Studies show that a community working together to change the environment around young people significantly and favorably affects their behavior. Plus, when communities changed their environments they found that alcohol retailers increased ID checks and reduced sales to minors; teens were less likely to try and buy alcohol, to frequent bars and to provide alcohol to other teens; and DUI arrests declined substantially.
What are some ways Be A Jerk is reducing underage drinking?
A: Be a Jerk community members are working together to reduce:
Is it hard to get involved?
A: No, being a jerk can be as simple as recognizing and changing a few small things. Whether you're a concerned citizen or you're part of an organized group, you can take action. Just a few ways include:
Who can Be A Jerk?
A: Everyone in our community is invited to Be A Jerk. We encourage collaborations between parents, community leaders, alcohol vendors, public ofﬁcials, law enforcement agencies, the media, schools, and other community groups. Join us.