The majority of Hawai‘i teens report having friends who drink without their parents' knowledge.
We’re in the process of putting together interviews with health, legal and community leaders as well as training videos to help jerks in the community be more effective in preventing underage drinking. As we finish the videos, we'll post them here for you.
If you have your own video or story on preventing underage drinking, please share. We want to hear from you.
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Be A Jerk Campaign - Overview Share this video: |
2011.09.30 |
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Be A Jerk Conversations: A parent's role Touched by the tragedy of underage drinking, Gwen lost her 19-year-old son and Pohai lost her brother. Together they are working in their community to help ensure that other families do not have to endure the same grief. Recently, they spoke with us about why adults need to be jerks when it... Share this video: |
2013.07.25 |
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Be A Jerk Conversations: It's not just a youth issue Touched by the tragedy of underage drinking, Gwen lost her 19-year-old son and Pohai lost her brother. Together they are working in their community to help ensure that other families do not have to endure the same grief. Recently, they spoke with us about why adults need to be jerks when it... Share this video: |
2013.07.25 |
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Be A Jerk Conversations: It's Not Okay
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2013.07.25 |
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Be A Jerk Conversations: Need to take a stand Touched by the tragedy of underage drinking, Gwen lost her 19-year-old son and Pohai lost her brother. Together they are working in their community to help ensure that other families do not have to endure the same grief. Recently, they spoke with us about why adults need to be jerks when it... Share this video: |
2013.07.25 |
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Campaign to stop underage drinking urges adults to "Be A Jerk" Mahalo to Manolo Morales and KHON-FM for covering the Be A Jerk campaign which urges adults to allow themselves to be seen as jerks by not giving alcohol to minors. Share this video: |
2011.04.12 |
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Grieving mother on mission to prevent teen alcohol deaths Mahalo to the Ah Mook Sang 'ohana for sharing their story. We are truly thankful that they are standing up and saying, "If it takes a jerk to keep alcohol away from kids, then be a jerk." Share this video: |
2013.07.25 |
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Happiness to sorrow What started as a celebration turned into a night of mourning when a young passenger in a van was killed by a drunk driver. The driver was his friend... and underage. Share this video: |
2011.04.12 |
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Honolulu mayor joins campaign against underage drinking Honolulu Mayor Peter Carlisle speaks with KHON-TV's Manolo Morales about the importance of standing up and saying, "I don't give, buy or sell alcohol to minors... and if that makes me a jerk, then I'm proud to be one." Share this video: |
2011.04.28 |
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Isnʻt it time to be a jerk? "Whatʻs the big deal?" "I drank as a teen and Iʻm okay." It might make sense until you see the real cost of underage drinking. Keeping youth safe is a community responsibility. Together, we can take action to help prevent this kind of heart ache. Share this video: |
2011.04.12 |
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Iʻm a Jerk Jerks throughout Honolulu are uniting. Won't you join us and be a jerk, too? What makes us jerks? In this case, jerks don't buy, sell or give alcohol to minors. And, we don't allow them to drink in our houses... or anywhere. When a young person wants to drink alcohol, be a jerk... Share this video: |
2011.05.18 |
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Iʻm a Jerk in 15-seconds Are you a jerk? Thousands of us are. Here are just a few people who admit, "when it comes to allowing minors to drink, Iʻm a jerk... I donʻt do it!" Share this video: |
2011.05.23 |
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Mayor Carlisle's press conference honoring jerks On Tuesday, May 17, Honolulu Mayor Peter Carlisle honored more than 30 individuals and groups who are actively working in our community to prevent underage drinking. "Today, it is my pleasure to honor a host of people... Share this video: |
2011.05.19 |
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Project Sticker Shock comes to Hawai‘i Some people think it isn't that big a deal to buy or give alcohol to a minor. But, the truth is, it's not only illegal, it's potentially deadly. Underage drinking costs Hawai'i taxpayers nearly $200 million in property damage and medical fees. Not to mention the untold grief caused by... Share this video: |
2011.04.28 |
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Sticker Shock project with youth and police officers Close to 10 high schools and youth groups from different parts of O'ahu joined forces to do Sticker Shock project at various stores that sell alcoholic products. Warning stickers aimed at adult customers to remind them NOT to buy alcohol to anyone under 21 were placed on beer packs at... Share this video: |
2013.07.25 |
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Underage drinking isn't just a youth problem Mahalo to KHON-TV and Manolo Morales for helping to spread the word that underage drinking is not just a youth problem, but an issue that involves the entire community. Parents, adult relative and friends, businesses, schools, community groups and law enforcement all have their part to play... Share this video: |
2011.04.28 |
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We thought we were invincible In Hawai'i underage drinking costs taxpayers nearly $200 million annually. However, as these young women learned, the costs can be much higher. Share this video: |
2011.04.12 |
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Whatʻs the big deal about underage drinking... Sadly, two families know the answer to this question. One who lost their son forever, the other whoʻs son is charged with his death. Share this video: |
2011.04.12 |