Those who sell alcohol are on the front-line of preventing underage drinking. Responsible alcohol sale and service is key. But, just telling your staff not to sell or serve to minors isn't enough. Effective underage drinking prevention takes specific polices, training and enforcement. Staff members need to know and understand the consequences they face if they provide alcohol to a minor - from monetary fines to losing their job to jail time. Here are a few tips that can help alcohol retailers establish practices to reduce illegal alcohol sales.