Be A Jerk

Entertainment Industry

The Entertainment Industry Can Be a Jerk

Because of their ability to influence so many people, the entertainment and media industries are in many ways the creators of what we think of as "normal." Therefore, they have a responsibility to show that underage drinking is unacceptable. In movies, television, music and video games that responsibility can be fulfilled by creating and distributing entertainment that:

  • Does not glamorize underage alcohol use.
  • Does not present underage drinking in a favorable light, especially when entertainment products are targeted toward young people or likely to be viewed or heard by them.
  • Does not preesnt drinking as a "rite of passage" from childhood to adulthood.
  • Seeks to present a balanced portrayal of alcohol use, including the dangers and harms.